
Sarah Doyle
My name is Sarah & I’m THE Confidence Coach.
Not a title I gave myself, but one that stuck when IMAGE Magazine crowned me with the honour. And honestly? It fits.
Confidence is my thing. I’ve spent over a decade coaching ambitious women, and if there’s one thing I know for sure, it’s this: when it comes to building confidence, I don’t just talk the talk—I walk it, dance it, and probably trip over it occasionally.
But here’s the real reason my clients work with me—I’m not what you expect from your typical executive coach. No jargon, no fluff, no corporate buzzwords that make you want to nap. Just straight-talking, lighthearted, high-impact coaching that gets results.
Because when your confidence is dangling by a thread and success feels miles away, you don’t need another lecture. You need someone who gets it, makes you laugh when you want to cry, and shows you exactly how to get your confidence (and career) back on track.
Before building my coaching business, I climbed the ladder as a project manager at a well-known Irish university. The promotions were exciting, but the reality? Stress, anxiety, and a constant fear of being “found out” followed me every step of the way. If that sounds familiar, you’re not alone.
I had big ambitions, but self-doubt and a relentless inner critic made me believe I wasn’t capable. I let the fear of judgment hold me back—until I worked with a coach who helped me see what was possible.
That clarity changed everything. And now, I do the same for my clients. I help ambitious women reclaim their confidence, silence their inner critic, and go after what they really want—without second-guessing themselves every step of the way.
If you're ready for that kind of transformation, let’s make it happen.
For almost 10 years, I built an incredible coaching business called The Better Life Project, helping thousands of people create real, lasting change. But as my life evolved, so did my purpose. Motherhood pulled me in a new direction, and I knew it was time to step into my next chapter.
Walking away from something I built from the ground up wasn’t easy—but staying stuck in an identity that no longer fit would have been worse. The Better Life Project had given me so much, but it also tied me to a version of myself that no longer existed—a twenty-something with no kids and a fully functioning pelvic floor. And so, the cycle of self-sabotage, imposter syndrome, and overthinking began.
I refused to stay trapped in a story that wasn’t mine anymore. So, I reset. I stripped away the old labels, rebranded, and reclaimed my identity with confidence. And let me tell you—stepping into your next level is powerful.
That doesn’t mean doubt never creeps in. My inner critic still whispers, “Who do you think you are?” or “She does it better.” But here’s the difference: I know how to work with it and use this voice to fuel my success. I’ve built the tools. I live what I teach. And I believe in myself more than anyone else ever could.
And that’s exactly why I’m the right coach for you. Because when you work with me, you’re not just getting strategies—you’re getting someone who’s walked this path and knows exactly how to help you do the same.

If you wouldn’t say it to your best friend, then don’t say it to yourself!
The most valuable lesson that life has taught me is that self-compassion will change your life!
These days, I’m happily married to the love of my life and juggling the beautiful chaos of raising our two incredible kids, Billy and Daisy. Motherhood is a gift—but let’s be real, it’s also the hardest job I’ve ever had. Balancing a growing career and family life isn’t easy, but I wouldn’t trade it for anything. I love my work. It’s part of who I am.
But let’s get one thing straight—just because I love what I do doesn’t mean I’m immune to self-doubt. My inner critic still shows up, whispering insecurities and second-guessing my choices. Sound familiar?
Do you ever find yourself silently doubting your abilities? Questioning whether you're making the right choices? Feeling like you're capable of more but can’t seem to break through?
That relentless inner voice can keep you stuck—chipping away at your confidence and making you hesitate when you should be stepping forward.
But here’s the truth: You don’t have to stay trapped in that cycle.
Imagine waking up every morning knowing that the doubt and inner critical voice that once paralysed you became fuel for your success.
That reality isn’t just possible—it’s waiting for you to claim it.
And that’s where I come in. As an executive, career, and confidence coach (yes, it’s a mouthful), I specialize in helping ambitious women silence their inner critic, build unshakable confidence, and gain the clarity they need to thrive—both in their careers and their personal lives.
Here’s how coaching with me will change the game for you:
Silence Your Inner Critic & Ditch the Doubt – You’ll learn how to shut down that negative self-talk and finally believe in yourself.
Build Unshakable Confidence – No more waiting to feel confident. You’ll develop the kind of self-belief that pushes you to take action—without second-guessing.
Gain Clarity & Direction – Say goodbye to confusion and uncertainty. You’ll get crystal-clear on what you want and the steps to get there.
Take Control & Make Bold Moves – You already have the power to change your life. I’ll show you how to own it with confidence.
Your inner critic doesn’t get to run the show anymore. Your potential is limitless—but it’s up to you to step into it.
So, are you ready to stop doubting and start doing? Let’s work together and make it happen
Free Training
Free Training
Free Training
Watch this 15-minute video to discover the exact model used by high-achieving executives and managers (aka my clients) to become fearless professionals so they can stand out and get ahead at work in an authentic and empowering way.